About Me

I am an award-winning independent art director, graphic designer, and music maker based in New York. My work ranges from identities, print and digital design to photo and art direction for graphic and motion design. I have worked for clients as GE, Bacardi, Verizon and agencies as TBWA, McCann or Addison.

I could say, that create brands from scratch is my favourite job. Design is a conversation with the people, so I pursue the emotional values by telling a good memorable story.

My curiosity about art, creativity and life in general, inspired me to build a career without following the traditional path. You won’t find a cool or expensive school on my CV, but what I can tell is that I was the first kid to do graffiti in my little town back in 1987.

 

Interview and showcase @Thump (Vice Magazine)

Video interview and showcase @Santander Showcase

Interview and showcase @LostIn Magazine

Article and showcase @Lamono Magazine

Article @DENSO Magazine

Cults of Life Magazine #6 Cult Leaders

 

 

2017

Brand Designer at Muuaaa – San Juan (Puerto Rico)

Freelance Art Director at Harrison & Star – New York (USA)

Creative Director at Avantroots Records (since 2010)

2015 – 2016

Art Director at Addison - New York (USA)

2010 – 2014

Freelance Art Director / Designer – Barcelona (Spain)

2010

Freelance Art Director / Designer – Stockholm (Sweden)

2009

Freelance Art Director / Designer – Berlin (Germany)

2006 – 2008

Freelance Art Director / Designer – Barcelona (Spain)

2005

Art Director at Momentum / McCann Erickson – Barcelona (Spain)

2002 – 2004

Founder, Creative Director at Boxanova Lab & Combat Wear – Santander  (Spain)

1998 -1999

Web Designer at Teknoland – Madrid (Spain)

1994 – 1998

Art Director at Fushima – Santander (Spain)

Graphic Designer at Bossing -  Santander (Spain)

Art Director at TeleSantander - Santander (Spain)

1987-1992

Graffitti artist – Santander (Spain)

 

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Past & Present Clients

Addison  / Saffron Consultants / TBWA / Immunocologie  / Acciona / Bacardi / Defected Records / Harrison & Star / Hospital for Special Surgery HSS / 13th Street / McCann  / Prisa / Desolat Music Group  / Alien Vault / Twickets / Playthenet / Swotti / Avantroots Records / Apersonal / Irregular Label / Paradigma / Amaranto  / Annua / Raphael / Cerveceros de EspañaSurvela / Ya.com / Struendo Filmakers / Teknoland / Buzztrend / DRO Records / Portae / Diez / Fushima / Ayuntamiento de Santander / Tele Santander / Cantabria Nuestra /

 

Recognition

GOLD: Best Spanish Video Clip for “Let Me Out” by Dover as Art Director for Struendo Filmakers – Spain, 2007

SILVER: Best Spanish Video Clip for “Con la Mano Levantá” by Macaco as Art Director for Struendo Filmakers – Spain, 2007

Selected by MadinSpain 08 for its poster exhibition - Madrid, 2008

Photography solo exhibition at Teatre Lliure – Barcelona, 2007